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Be Mine, Digital Valentine

Attention lovers of digital media and Valentine’s Day: this post is for you. Love it or hate it, Valentine’s Day is a great excuse to show a little love on your company’s website or social media pages. Here are some ideas for sharing the love online.

Love Tsunami

In 2009 Ashton Kutcher famously asked his Twitter followers to send then wife Demi Moore a “love tsunami,” tweeting, “Waiting for my wife to wake up half way across the world so I can tell her good morning. Can you all help me make her morning? Send her a ‘Good morning, I love you’ tweet.” Moore reportedly received nearly 3,600 messages.

This February 14 might be a good time to use a similar approach to ask your fans and followers for a little love. Remember that Facebook fans and Twitter followers like and follow you for a reason—so if you’d like them to share your page or content, ask and you shall receive.

Meme Love

Just thinking about the entire Old Spice “The Man your Man Could Smell Like” campaign still puts hearts in my eyes. The commercials were hilarious, and when Old Spice ingeniously created videos responding to tweets, the campaign was viral. One of my favorites was when the Old Spice man (Isaiah Mustafa) actually proposed to a fan’s girlfriend for him after receiving the request via Twitter.

Jumping on the latest meme train is a good way to show that your company has a lot of personality. In our office we’ve been laughing at Stuff PR People Say, created by Hunter PR. Going back to Old Spice, another one of my favorites is Study like a Scholar, a video the Brigham Young University library created to get their students to actually go to the library. Giving your fans something to laugh about will only make them love you more and take action where you need them to.

Dress You Up in My Love

Google Doodles are an institution, and the Valentine’s Day doodle never disappoints. This year’s manages to be as charming (and effective) as ever while incorporating the brand, depicting a boy’s attempt to woo his crush using Google Search.

Google is a great reminder of how you can be a serious, useful company and still have fun. Creating a custom image or theme for your website is just one way to do this. Another strategy is to put a face to your online presence by simply giving a shout-out to your employees or fans on your company Facebook page. Or, create a profile badge or hashtag (#IheartAdfero?) that your fans can use on Valentine’s Day (or any other day).  Show that your company is made up of real people who like what they do, and you’ll be feeling the love all year round.