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History Telling and Brands

When brands connect their founding story to the expression of their brand today, consumers lean in and listen a little more.

3 Tips for Better Writing Online

Should you send a pithy tweet? Post on Facebook? Or just stick with good old-fashioned email? No matter the platform, there are tried and true best practices to follow when communicating your message online.

Announcing the 2015 Adfero Eight

This year, we explore the future of storytelling.

Adfero Welcomes Five New Team Members

We asked our latest round of new hires to share some interesting factoids about themselves.

Tackling Tough Conversations: A Successful Communications Campaign on a Sensitive Topic

The American Health Care Association turned to Adfero to help expand the reach and impact of Care Conversations, its public education campaign. Here’s a look at three of the key lessons the team learned about tackling a tough topic through strategic communications.

2014 Chris Battle Writing Award Recipient: Norah Heintz

Though writing is often a solitary endeavor, Norah is a generous collaborator who brings others into her creative process and teaches them how to recognize their own talents.

Decking the Halls with Digital: How Brands are “Treating” Customers During the Holidays

In an economy where shoppers may still be hesitant to spend, retailers have become more resourceful when engaging audiences. Luckily, digital and social platforms are encouraging people to keep the apps on their smartphones open – even as they may be keeping their wallets closed.

Reviewing the Adfero 8: Did We Hit the Mark? (Part 1 of 4)

Did the single-scroll website “experience” endure in 2014? Do humorous and heartwarming stories prevail over snark and/or negative fare?

Reviewing the Adfero 8: Did We Hit the Mark? (Part 2 of 4)

Should communicators “pursue the front page” in 2014? Did government inefficiency cause more for-profit businesses to initiate social change this year?

Reviewing the Adfero 8: Did We Hit the Mark? (Part 3 of 4)

Did the demand for native advertising options increase this year? Did the “Internet of Things” come into play for communications professionals?