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Cut These 8 Words for Stronger Writing

It’s never too late to improve your writing style.

Personas: Communicators’ Secret Weapon

A persona is a tool that, when used strategically, can help designers and content creators both understand and empathize with their audience. Sound great so far? Let’s look into some other practical reasons to employ personas into your organization.

Adfero’s Recent Open Source Contribution

This past quarter, while we’ve been busy building some great sites for our clients, we’ve had the opportunity to give back to the open source community by posting some code fixes and new modules.

Multimedia Storytelling – Does Your Organization Have What It Takes?

Good content is not about simplicity – it’s about sophistication. Consumers want excellent, interactive content that tells a good story with today’s technology in mind.

New Hires at Adfero: Fall Edition

We’ve asked our newest team members, Misty and Kelsey, to answer some seasonally-appropriate “get to know you” questions.

Adfero VP Meghan Moran Selected as Finalist for the 2015 PR News PR People Awards

This award celebrates PR leaders and creative practitioners who are innovating and succeeding in the marketplace.

Understanding How Social Media Impacts SEO

Whereas Search Engine Optimization (SEO) used to be all about keywords and inbound links, social media has become equally (if not more) important for organizations looking to boost their search page rankings.

Engaging Association Members Year-Round with a Mobile App

What if you could have a single app that enables you to effectively engage with your member base throughout the year? One that allows you to update information for each event you host; that could provide members with the latest industry news; and could empower members to take action on legislative issues via real-time push alerts?

Instagram Introduces Real-Time Ad Performance Tools

Though Instagram advertising options have been available to select brands for about nine months, there was no way to measure ad performance in real-time — until now.

6 Questions to Ask Yourself Before Hitting “Post” or “Tweet”

Anyone who manages a Twitter feed or Facebook Page knows just how often these platforms shift and change, and how important it is to stay current on the latest strategy.