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Red, Green or Blue? 3 Tips for Testing Your Web Content

Three of the most important takeaways from Gary Nuzzi’s CampaignTech panel on web testing strategies.

Time to Talk: Tips for Public Speaking (Part 3/3)

The third and final part of this series examines the pre-recorded video medium.

Time to Talk: Tips for Public Speaking (Part 2/3)

In part 2 of this series, Erin discusses the art of presenting in a classroom or lecture setting.

Three Dimensions of Powerful Audience Engagement

Though we don’t all have GE-sized budgets (or access to 3D printers for that matter), we can and should challenge ourselves to create campaigns that deliver on all dimensions of the audience experience or risk falling flat.

Time to Talk: Tips for Public Speaking (Part 1/3)

First up: how to rock an event panel.

Content and Digital Ads: It’s like Peanut Butter and Jelly

In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.

Three Things “Antiques Roadshow” Teaches Us About Great Content

As communicators rush to catch and ride the content marketing wave by producing original stories and videos, we should all take a page from the Roadshow’s (vintage, first-edition) book.

Announcing the Annual Chris Battle Writing Award

At the end of last year, Adfero introduced the Annual Chris Battle Writing Award as a way to honor Chris, a partner at Adfero who his lost fight to cancer in August 2013.

2 Easy Steps to Stand Out on Instagram

Succeeding on Instagram involves two basic actions: creating high-quality content and promoting your account in the right spaces. Here’s how.

How Facebook’s New Algorithm Impacts Your Social Strategy

In December 2013, Facebook announced that it was changing its organic reach algorithm, which determines the number of unique people who see your posts. Account Executive Jackie Wurzelbacher explains how to combat this development (without buying ads).