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Introducing…Jean, Phil and Shari

New Adfero team members: who is the proud owner of an award-winning dachshund, who is an ‘Apple snob’ and who woke up late this morning? Read on to find out.

Form Letters Are Still Relevant When Communicating with Congress

For advocacy organizations, it is critical to understand two misconceptions: first, handwritten letters do not wield more influence on a member than email letters; and second, “form” emails and letters are not necessarily inferior to personalized ones, particularly when message volume is taken into consideration.

Remembering Chris Battle: One Year Later

Notorious for his quick wit and charming personality, Chris’s loss was felt deeply by Adfero team members and countless others who had the good fortune of knowing him.

3 Common Email Marketing Pitfalls & How to Avoid Them

Mastering email marketing is an art, not a science. But certain mistakes are largely avoidable if the right actions are taken.

Don’t Call It a Blog…

Blogs are one way to visibly organize content, but smart communicators recognize that there’s a much broader content marketing ecosystem at play. People are seeking and finding content differently than they used to; this means that how we categorize, organize and serve content must evolve as well.

How Wikipedia is Cracking Down on ‘Paid Advocacy Editing’

Wikipedia’s open editing system – the very concept on which it was built – is continually threatened by authors and editors who are paid to skew the content on behalf of their clients and/or special interest groups.

How Adfero Web Developers “Get Stuff Done”

As web developers, much of the work we do is (necessarily) behind the scenes. In the style of UsesThis.com, a site that profiles the hardware and software that various professionals use to “get stuff done,” we have attempted to shine a light on our day-to-day processes.

Let the Games Begin: Four New Team Members Join Adfero

We’ve tested their endurance, fortitude, concentration and capacity for sugar intake. And, while it has been a harrowing journey, Nick, Lindsay, Erin and Lauren have all proven to be wonderful additions to the Adfero team.

4 (More) Great Questions to Ask Before You Hire an Agency

Choosing the best agency to collaborate with your organization can be extremely tough, but asking the right questions will help you arrive at a decision confidently.

This Memorial Day, Adfero Pays Tribute

This Memorial Day and throughout the year, Adfero pays tribute to those who have given their lives for our country. We would specifically like to call attention to the No Greater Sacrifice Foundation (NGS) for dedicating their efforts to the children of our nation’s fallen and wounded Service members by delivering scholarships and resources for higher education.