The Eight Essentials of Quality Assurance (QA)

While it’s not the most glamorous segment of a web project timeline, quality assurance (QA) testing is one of the most important website pre-launch steps.

Set Your Brand Apart with a Great Story

The ad market is saturated, and becoming a memorable brand typically requires more than a catchy slogan or even a viral video. Your best bet for branding success? Find a way to tell a great story.

Facebook Updates News Feed to Reduce Spam

Yes, there is yet another Facebook News Feed update, and it may impact your organization’s social media strategy.

Red, Green or Blue? 3 Tips for Testing Your Web Content

Three of the most important takeaways from Gary Nuzzi’s CampaignTech panel on web testing strategies.

Time to Talk: Tips for Public Speaking (Part 3/3)

The third and final part of this series examines the pre-recorded video medium.

Time to Talk: Tips for Public Speaking (Part 2/3)

In part 2 of this series, Erin discusses the art of presenting in a classroom or lecture setting.

Three Dimensions of Powerful Audience Engagement

Though we don’t all have GE-sized budgets (or access to 3D printers for that matter), we can and should challenge ourselves to create campaigns that deliver on all dimensions of the audience experience or risk falling flat.

Time to Talk: Tips for Public Speaking (Part 1/3)

First up: how to rock an event panel.

Content and Digital Ads: It’s like Peanut Butter and Jelly

In order to be successful in today’s digital world, everything must be integrated: content syncs with social strategies, ad strategies and beyond. The digital landscape prefers its peanut butter and jelly together, not separate.

Three Things “Antiques Roadshow” Teaches Us About Great Content

As communicators rush to catch and ride the content marketing wave by producing original stories and videos, we should all take a page from the Roadshow’s (vintage, first-edition) book.